Soaring tourism in Bremen: Overnight stays hit all-time high in the first half of 2024
Bremen's Tourism Industry Booms with Sustainable Approach
Bremen, Germany, is experiencing a surge in tourism, with the success attributed to the city's marketing campaigns, funds from the City Tax, and the implementation of their tourism strategy. The city's Managing Director of WFB Wirtschaftsförderung Bremen GmbH, Oliver Rau, is optimistic about the second half of the year, with more marketing efforts planned to promote Bremen's tourism industry.
The 'More than Fairy Tales' campaign, along with major events and cultural highlights, is anticipated to attract more international tourists to Bremen. WFB Wirtschaftsförderung Bremen GmbH plans to expand this campaign for the second half of the year, encouraging tourists to use public transportation and cycling. This initiative, inspired by the CopenPay model used in Copenhagen, offers incentives such as free meals, discounted tours, and goodie bags with local vouchers to overnight guests arriving by train.
Bremen is valued as an underrated summer destination in Germany, known for its cultural attractions, waterways, and a relaxed northern ambiance. The city's focus on sustainable tourism and promotion as a riverside and cultural summer destination appeals particularly to European travelers looking for a city break with historic charm and easy access to nature.
While the exact foreign markets sending tourists to Bremen are not explicitly detailed, it is likely that neighboring European countries, especially those with strong rail connections like the Netherlands, Denmark, and possibly Scandinavian countries, are important foreign markets. Bremen’s marketing and tourism agencies are actively promoting initiatives attractive to environmentally conscious travelers, which aligns well with trends in German and European outbound tourism.
The gross turnover from day and overnight tourism in Bremen amounts to approximately 1.8 billion euros. In the first half of 2024, the number of overnight stays in Bremen's commercial accommodation establishments increased by 4.5% compared to the previous year, reaching 1,137,934. The Netherlands is the most important foreign market for Bremen, with 36,464 overnight stays, followed by the United States with 14,724 overnight stays.
Major events like the Music Festival, Freimarkt, and Christmas Market, as well as cultural highlights such as the AI exhibition in the Universum and the Kirchner woodcuts in the Kunsthalle, are expected to bring more guests to Bremen in the second half of the year. If more precise information on international visitor source markets is needed, contacting Bremen Marketing and Tourism or the World Trade Center Bremen may provide the latest detailed data.
In summary, Bremen's tourism industry is thriving, with a focus on sustainable and rewarding travel experiences. The city's partnership with Deutsche Bahn, use of mobile apps and local business vouchers, and promotion as a relaxed riverside and cultural summer destination are key factors in attracting tourists. Neighboring European countries, especially those with strong rail connections, are likely to be significant foreign markets.
[1] Bremen Tourism [2] Deutsche Bahn [3] Bremen Marketing and Tourism [4] World Trade Center Bremen [5] Underrated Summer Destinations in Germany
- The sustainable and rewarding lifestyle offered by Bremen's travel experiences, combined with its focus as an underrated summer destination in Germany, appeals particularly to European travelers seeking a city break with historic charm and easy access to nature.
- The implementation of CopenPay model-inspired incentives, such as free meals, discounted tours, and goodie bags with local vouchers, encourages tourists to travel to Bremen via train, aligning with trends in eco-conscious travel and allowing them to explore the city's cultural attractions using public transportation and cycling.
