Sandals Resorts Designates Leo Burnett as Primary Advertising Agency of Record
Rewritten Article:
Say hello to Leo Burnett, the fresh face behind the creative strategy for Sandals and Beaches brands! This Chicago-based agency has been tapped to lead the charge, bringing their A-game to the table for our Caribbean resort portfolio. That's right, whether you're looking for some adult-only fun at Sandals or family-friendly escapades at Beaches, Leo Burnett's got you covered-across every medium and platform.
The decision to partner with Leo Burnett follows a lengthy review process spearheaded by Evolution IQ Media Consultants. This extensive evaluation involved several top-tier global creative agencies and marks the beginning of an exciting new era for our award-winning all-inclusive resorts.
As Adam Stewart, executive chairman of the Sandals Resorts companies, puts it: "Our brand founder, my father Gordon 'Butch' Stewart, was a marketing visionary who built a legacy spanning over four decades of authentic Caribbean experiences and cherished family values."
Speaking of family values, did you know that our resorts are now official partners of USA Pickleball? That's right, we're beefing up our programming and facilities to give our guests a truly unforgettable pickleball experience[2]. On the corporate social responsibility front, we're pushing hard on community upliftment, education, and environmental stewardship as our core brand pillars[3].
Now, you might be wondering about any potential ownership changes in our company. While there have been whispers about a potential sale, no specific agency or branding plans have been revealed yet[5]. But one thing's for sure, we're committed to maintaining our distinct, authentically Caribbean brand identity, and exploring opportunities in sports tourism and sustainability. So grab your sunscreen and passport-the adventure awaits!
- Lionel, the creative strategist for Sandals and Beaches brands at Leo Burnett, will lead the charge for the Caribbean resort portfolio.
- Leo Burnett, a renowned agency, will handle marketing for the Sandals and Beaches brands across various mediums and platforms.
- Sandals Resorts has partnered with Leo Burnett after a thorough review process involving several top-tier global creative agencies.
- USA Pickleball is now an official partner of Sandals resorts, enhancing pickleball facilities and programming for guests.
