Nearly all Spaniards intend to vacation this summer, set to spend generously and exhibit increased excitement amidst worldwide unrest.
Summer Travel Trends: What Spaniards Have Planned
Get ready for a record-breaking travel season, Spaniards are on it! According to the 15th edition of the ObservaTUR report, an astounding 94% of Spaniards will be jetting off this summer. In fact, the figures are expected to mirror those of 2024, indicating a promising summer for the tourism industry.
Now, let's dive into the details of the average Spanish traveler in this upcoming season.
The Spanish traveler will usually embark on trips in pairs, with most opting for a car ride and staying in hotels for about eight days. August is going to be the busiest month, with many heading to sunny and beachy destinations.
Maria Franco, founder partner of the organ, emphasizes the optimism of travelers, describing emitting tourism that "resists and evolves".
Jose Luis Méndez, president of the patronal UNAV, highlights a "moral obligation" for travel agencies to work harder in mitigating price increases and fostering trust in companies. The average spending per person is projected to reach a new historical high of 739 euros, with accommodation, catering, and transport leading the spending distribution.
The Elephant in the Room: Rising Costs
Price increases, exacerbated by political uncertainty and trade wars, are the major concern for both travelers and agencies, with a 15-point increase compared to last summer.
The report also sheds light on tourist overload being a cause of concern for 39% of those surveyed. Before wrapping up, it's worth mentioning that reservations have been made earlier this year – with almost half of the nationals having already reserved some aspects of their trip since late May!
Tourists' Top Picks: Where to Go?
Sun and beach trips are predicted to be the favorite option for the upcoming summer, followed by cultural trips (21%). The Mediterranean coast, Andalusia, and the Cantabrian coast are among the preferred national destinations.
Alarmingly, 39% of those surveyed are planning to travel outside Spain, representing a 4% increase compared to 2024. European capitals are the main choice for air travel, while cultural routes through this same continent will also be popular, accounting for 9% of trips.
The study hints that if a top-3 ranking were to be created, the Caribbean would be the favorite destination for 5% of Spaniards, only slightly ahead of North America at 4%. The United States remains a strong touristic choice due to its economic and cultural allure.
Unfortunately, accurate data regarding the most popular Spanish travel destinations in 2025 was not found in the sourced materials. For precise data, consulting the official ObservaTUR report or an authoritative tourism statistics source is recommended.
[1] https://www.tripadvisor.com/Travel-g187007-s201/Spain.html[2] https://www.gov.uk/foreign-travel-advice/france/monaco
The average Spanish traveler is expected to spend a record-breaking 739 euros during their summer trip, with accommodation, catering, and transport being the main expenses.
Despite 39% of Spaniards planning to travel outside Spain, popular destinations for European state trips include European capitals and cultural routes.
