Transformed Tone: A Fresh Look at the Post-Pandemic Experience Market
Marketplace for Unique Experiences: Five Years Post-Pandemic - Transitioning from Unique Gifts to a Foundation of Individual and Corporate Wellness (Complice.ro)
Buckle up, folks! It's been five years since the pandemic rocked our world and changed the rules of human interaction. Complice.ro, the go-to experience provider, takes us on a ride through the transformations of the experience market and the evolution of post-pandemic consumer behavior. From crisis adaptation to experiences as an emotional investment, it's all here!
"In 2020, every survive-or-thrive business asked themselves, 'How do I keep things relevant in a locked-down world?' By 2025, the question was, 'How can we better respond to the need for balance and meaning?' And you know what's been the answer all along? Consciously lived experiences," says Oana Pascu, founder of Complice.ro.
The Growth Journey of Complice.ro
Over the last five years, Complice.ro has been all about turning experiences from a "nice-to-have" luxury into a key solution for wellbeing and engagement. When the world was turned upside-down in 2020, Complice.ro swiftly adapted to online experiences. By 2022, they doubled their business, marking their strong comeback in the corporate segment. This momentum continued into 2023, with another double-down in growth, driven by demand for themed events and experiential solutions for teams. In 2024, Complice.ro's revenue reached €850,000, with a 30% increase in clients and 4 out of 5 companies opting for personalized experiences with high emotional impact.
A Year of Validation - Experiences as Emotional Investments in 2025
An unstable economy, tense political climate, and general unpredictability have affected consumer decisions in early 2025. But the choices made by Complice.ro clients tell a different story: experiences are seen as investments in personal and relational balance, not simple indulgences. According to Oana Pascu, "People don't just choose experiences because they're original anymore, but because they meet a real need for balance, connection, and authentic living."
Popular Choices - Flexibility, Adrenaline, and Personalization Rule
Despite many changes in the past five years, residential clients' preferences have remained surprisingly consistent: experiences that offer flexibility, emotional intensity, and freedom of choice continuously top the charts. The most popular experiences include Flexi Box packages, adrenaline-pumping adventures, and relaxation-focused escapes.
Corporate Culture - Wellbeing, Personalization, and Connection
Last but not least, let's take a look at corporate behavior. While the pandemic highlighted the importance of online experiences, companies have shifted their focus to in-person formats with customized themes that align with organizational culture. Team experiences built around creative, collaborative, or even competitive concepts have become the go-to for internal events. Employees also appreciate individual reward & recognition packages that allow them to choose experiences tailored to their personal preferences and lifestyles.
"Change is the new normal. Experiences help people navigate this chaos with more clarity, courage, and connection. A well-chosen experience becomes a space for reconnection - with yourself or others - a moment of emotional reset or exploration. That's why we no longer talk about experiences as 'escapes' from reality, but as real tools that support adaptation and wellbeing in ever-changing times," adds Oana Pascu.
About Complice.ro
At the heart of creating memorable moments, Complice.ro is an experienced curator providing unique activities for both businesses and individuals. Their offerings cater to personal development, relaxation, adrenaline-seekers, and more. They believe in the power of experiences to gather and create unforgettable memories, not stuff you can fill a storage unit with.
Over the past 10 years, Complice.ro has delivered more than 5,000 unique experiences across B2B and B2C segments, providing a portfolio of over 350 curated and ready-to-book experiences via their website, with partnerships from around the globe!
- By 2025, businesses worldwide recognized the importance of balance and meaning, shifting their focus from crisis adaptation to consciously lived experiences, as highlighted by Oana Pascu, founder of Complice.ro.
- In 2020, Complice.ro pivoted swiftly to online experiences when the world turned upside-down, and by 2022, they had doubled their business, marking a strong comeback in the corporate segment.
- In the realm of fashion and beauty, personalized experiences with high emotional impact have become increasingly popular, catering to an individual's lifestyle and personal growth.
- A consequence of the unstable economy and the general unpredictability in 2025 was a shift in consumer decisions, as experiences were no longer seen as simple indulgences, but as investments in personal and relational balance.
- The average consumer today values experiences that offer flexibility, emotional intensity, and freedom of choice, with Flexi Box packages, adrenaline-pumping adventures, and relaxation-focused escapes consistently topping the charts.
- Significant changes in corporate culture have occurred in recent years, with companies placing increased emphasis on wellbeing, personalization, and connection when planning team events and experiences.
- Education and self-development have become a key area for experiential solutions, with employees appreciating reward and recognition packages that allow them to choose experiences tailored to their preferences and lifestyles.
- Employees also exhibit a strong preference for collaboration in the workplace, as competitive concepts and creative team events have proven to be effective in fostering a sense of connection and camaraderie within organizations.
