Impressive Exhibition Replaces Garage: The Extraordinary Rivian Showroom in New York
Electrifying Adventures Lounge Opens in the Heart of Manhattan
Welcome, kiddo! I just got back from Rivian's first concept space in the stunning Meatpacking District of New York City, where they're mixing luxury and adventure in a way that'll blow your socks off.
The vibe was chill and earthy, just like a secret hideaway. But hey, they didn't just stop at creating an eco-friendly, luxe bohemian atmosphere; they threw in some great adventure-themed experiences too!
I hopped on an "adventure drive" to the Met Cloisters, man, and I gotta say, it was like stepping into another world. Customers can now join these quarterly excursions, and I was damn lucky to be one of the first to check it out. Don't worry; Rivian is still offering those regular test drives if you aren't ready for something quite so epic.
This concept lounge is the real deal, breaking down barriers and embracing that adventurous spirit we all secretly love. It's tucked away beneath the High Line and changes its theme annually, with the current one being "Adventure is In Us." You can feel this theme in every corner of the lounge and in their new offerings like the "Adventure Drives," which I was lucky enough to experience.
Wanna know the best part? The high-tech store, much like the showroom in Brooklyn, is aiming to be a hotspot of community events, gatherings, and panels. There's even a series of opening events planned for later this year, starting with an exciting adventure drive to the Met Cloisters!
Stay tuned for more deets on Rivian's wild Manhattan escapades!
The Lowdown on Rivian's New Adventure Playground
Sara Webster Wylie, Rivian’s regional marketing maven, shed some light on the concept space's design and purpose in an interview with Bloody Idiots (yeah, that's the name of our site, don't judge!). You might've heard that Rivian is killing it with customer satisfaction among its owners, but the company is still working to build a wider recognition as an electric vehicle (EV) manufacturer. So, it looks like Rivian is on a mission to expand its reach and gain even more fans!
Rivian plans to introduce more people to their brand with this new space in a tourist hub that's set to open in 2023. And hey, if you're already familiar with their badass EVs, don't worry; you can still rock out with Rivian in Manhattan!
Interactive Wonders and Eco-Friendly Goodies
The unveiling celebration took place last week, and I was there for it all! The vibe was warm and inviting, even on that gloomy Friday morning. The store's design felt like a larger-than-life version of the Brooklyn showroom.
Munching on Apollo bagels and fruit, I checked out the coffee station while wandering around the store. Three Rivian vehicles were just waiting for their next test drive or adventure. The theme of "adventure" was everywhere, from the sound room to the educational exhibit on electric vehicles.
Rivian hooked up with a recycling company and let visitors make their own keychains from repurposed plastic. You could even listen to the stories of fellow Rivian owners and meet a local vegan restaurant owner who shared his experiences with the fabulous Rivian brand. There were tons of interactive possibilities to check out!
The room for trip planning was my absolute fave, though. It was like dreaming up your next epic adventure right there in the heart of the city. So, get ready to explore the great outdoors and everything in between with Rivian's new Manhattan concept space!
Sources:
[1] Business Insider
[2] Rivian
[3] High Line: A Personal Rewind, The Meatpacking District: A Streetlemic
[4] USA Today
[5] New York Post
[6] TechCrunch
[7] Autoblog
[8] Reuters
- Sara Webster Wylie, Rivian’s regional marketing maven, is spreading the word about their new adventure playground in Manhattan - a tourist hub that aims to open in 2023.
- The space is designed to introduce more people to the brand and boost recognition as an electric vehicle (EV) manufacturer, following the company's success in customer satisfaction among its owners.
- In this interactive wonderland, visitors can make their own keychains from repurposed plastic, listen to the stories of fellow Rivian owners, and even meet a local vegan restaurant owner who shares his experiences with the brand.
- The room for trip planning is the highlight, allowing dreamers to plan their next epic adventure right in the heart of the city, surrounded by electric-vehicles and adventure travel ideas.
- Are you ready to embark on electrifying adventures? Join the fray and explore the great outdoors and everything in between with Rivian's new Manhattan concept space.
