High-end shopping experience embarks on Ritz-Carlton's sailing vessel, introduced by Starboard
The Ritz-Carlton Yacht Collection's latest addition, Luminara, has set sail, offering guests an unparalleled luxury shopping experience at sea. In collaboration with Starboard Luxury, the yacht features an array of first-at-sea luxury boutiques, showcasing some of the world's most respected luxury maisons.
Among the luxury brands gracing the boutiques aboard Luminara are Cartier, IWC Schaffhausen, and Piaget. These boutiques offer exclusive shopping experiences, reflecting a commitment to quality, craftsmanship, and heritage shared by these renowned maisons.
Starboard Luxury has curated an extensive assortment of luxury and artisanal products onboard, including vintage Hermès Birkin and Kelly bags, Stella McCartney designs, limited-edition clutches by Olympia Le-Tan, and jewelry by Oscar de la Renta. There is also an exclusive co-branded activewear collection by Lululemon and The Ritz-Carlton Yacht Collection offered for the first time at sea.
For the gentlemen, Orlebar Brown provides stylish men's vacation and swim apparel, while additional luxury travel apparel offerings include pieces from Anatomie and Peter Millar.
The luxury retail spaces on Luminara aim to bring guests closer to these prestigious brands, providing a unique opportunity to immerse themselves in the world of luxury fashion at sea.
Aboard Luminara, guests can enjoy personalized services such as private viewings, in-suite appointments, and private shopping sessions with expert brand ambassadors. Starboard Luxury has curated collections of Swiss timepieces from Cartier and IWC, as well as fine jewelry and Swiss watches from Piaget.
In addition to the luxury boutiques, Luminara showcases an exquisite assortment of women's resortwear from brands such as Max Mara, Forte Forte, La DoubleJ, Johanna Ortiz, and more. Jellycat provides lovable plush lions for a touch of whimsy.
The introduction of Luminara marks a significant milestone for The Ritz-Carlton Yacht Collection, offering a new level of luxury shopping experiences at sea. Luminara debuted on July 3, 2025, and will sail the Mediterranean on its inaugural voyages, with plans to expand to itineraries in the Asia-Pacific region later this year and Alaska in summer 2026.
Written by Theodore Koumelis, Co-Founder and Managing Editor of this website, this article aims to provide an insight into the luxury offerings aboard Luminara, setting a new standard for luxury yacht experiences.
Engaging in a unique partnership with Starboard Luxury, the home-and-garden of Luminara enriches the yacht with an extensive collection of luxury brands, catering to diverse lifestyles. alongside the shoppable offerings of designer clothing, accessories, and home decor, this collaboration introduces travelers to the world of luxury fashion, offering unforgettable shopping experiences even amidst voyages and transitions, whether sailing the Mediterranean or exploring the Asia-Pacific region.
