Hidden Gem: Art-Enriched Hotel Located in a Spray-Painted Alleyway - Untitled
Hiding in Plain Sight: UNTITLED Hotel at 3 Freeman Alley
Step off the usual beaten path in Manhattan's Lower East Side and discover UNTITLED Hotel, a hidden gem nestled within the vibrant Freeman Alley. To locate this jaunt, just follow the colorful graffiti adorning the brick walls.
Known for its bold, avant-garde approach, this one-of-a-kind property is brought to you by GPG Hospitality. Once a coffin factory, it now thrives as a creative hideaway hosting pop-up art exhibitions and ever-changing murals.
Gadi Peleg, founder of GPG Hospitality, shares, "UNTITLED's unique position on Freeman Alley encourages guests to encounter one of New York's most iconic street art hubs. The ever-changing street art vibe inspired our design choices, creating a harmonious blend of energy and tranquility for our guests."
The gallery space, accommodating 170 people, acts as both an event and co-working area, showcasing captivating works by local talents, such as JDXm, Amanda Wall, and Ana Garces Kiley. The Bowery Garden boasts more artwork, including a runner designed by 7 Liner, a marine-turned-artist, and a heroine outline by Dylan Egon, 30 feet high.
Each of the 200 streamlined guestrooms exudes an understated luxury aesthetic with a neutral color palette. Many rooms boast breathtaking views of Manhattan's skyline, serving as a perfect backdrop for the minimalist design. The interiors provide an urban oasis while acknowledging Freeman Alley's artistic flair with the lobby and rooftop bar murals.
Climb from the energetic streets to the lobby, then ascend to UNLISTED, a rooftop refuge offering soft velvet furnishings, warm jewel tones, and striking city vistas. It's a tranquil retreat within a tranquil retreat.
Tucked next to UNTITLED lies Freemans Restaurant, a cozy bar and eatery. This secret spot reportedly hosted Taylor Swift's star-studded birthday bash in December of 2023.
Insights:
- Located in Manhattan's Lower East Side, UNTITLED Hotel blends urban chic accommodations with a distinctive local culture.
- The hotel's rooftop lounge, UNLISTED, offers a refined and intimate setting with stunning Manhattan skyline views.
- The 200 streamlined and stylish guestrooms feature a minimalist design with views of New York City's skyline.
- Standout amenities include a complimentary morning coffee and pastry, an onsite tattoo shop, and dynamic cocktails inspired by downtown's vibrant culture.

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Experiencing the urban chic culture of New York City, UNTITLED Hotel on the Lower East Side offers a unique stay with its boutique hotel vibe. As you explore the vibrant Freeman Alley, don't miss the stunning rooftop lounge, UNLISTED, offering tranquility and awe-inspiring views of the city's skyline.
Complementing your NYC trip, find inspiration in lifestyle, fashion-and-beauty, home-and-garden, and travel articles on Forbes, keeping you updated on the latest trends and insider tips.
