Soaring High: Binh Dinh's Blueprint for Tourism Revolution
Binh Dinh Aiming to Make a Mark in Tourism Industry
Nestled in the heart of Vietnam's south-central coast, Bịnh Dịnh is setting its sights on boosting tourism as the cornerstone of its economic growth. This feat is being achieved through a comprehensive strategy that targets infrastructure enhancements, product variety, digital innovation, and regional synergy.
With a whopping 20% surge in visitors during the first quarter of this year, Bịnh Dịnh is unequivocally making waves in the tourism industry. Despite these encouraging numbers, the authorities acknowledge that the sector still grapples with challenges such as limited product variety, mediocre service quality, and an insufficient high-end infrastructure.
To overcome these hurdles, Bịnh Dịnh has rolled out strategic solutions.
Key among these is the expansion and upgrade of infrastructure, paying particular attention to transport. The province plans to stretch key roads linking Quy Nhọn with tourist spots like Nhọn Lỷ, Cát Tiến, and Phù Cát Airport.
TAKING FLIGHT: The Kite Festival in Quy Nhơn City features vibrant colours. Photo nhandan.vn
Beautification projects target urban areas and beachfront public spaces to elevate the tourist experience. Vice Chairman of the provincial People's Committee (Administration), Lâm Hải Giang, emphasized that "Improving infrastructure is the key to unlocking Bịnh Dịnh's tourism potential."
Another crucial focus lies in developing high-quality, distinctive tourism products. Leveraging its rich cultural and natural heritage, Bịnh Dịnh is branching out offerings for coastal and marine tourism, spiritual and heritage tours, and unconventional experiences centered on traditional martial arts and Chăm ethnic culture.
Night-time tourism and expanding cultural festivals like the Tây Sơn Tam Kiệt Festival, celebrating national hero Nguyè̛n Huệ, are also on the agenda. Bịnh Dịnh also aims to forge alliances with nearby provinces, such as Đắk Lắk, Gia Lai, Kon Tum, Phú Yên, and Quảng Ngãi, cultivating a shared tourism ecosystem.
People power is not to be ignored either. Bịnh Dịnh is teaming up with educational institutions and vocational training centers to elevate the quality of its workforce in the tourism and hospitality sectors. Training programs encompass foreign languages, customer service, and digital skills, ensuring service staff stay current and capable.
BEAUTIFUL BAY: Eo Gió Quy Nhơn is a renowned scenic spot in Bình Định. Photo dulichbinhdinh.com.vn
Bịnh Dịnh is working on streamlining administrative procedures and offering incentives for large-scale tourism projects to draw investment. Notable projects underway include resorts, golf courses, and entertainment complexes stationed in prime tourism zones like Kỳ Co, Eo Gió, and Cát Tiến.
In line with global trends, Bịnh Dịnh is championing digital transformation in tourism. This entails implementing smart tourism solutions such as virtual tours, destination information, and e-booking platforms. Digital maps and QR codes at tourist sites are also underway, boosting convenience and ease of access for tech-savvy travelers.
Sustainability remains a cornerstone of Bịnh Dịnh's tourism vision. The province advocates eco-friendly business practices and community-based tourism, fostering engagement in coastal and mountainous regions. By drawing locals into tourism activities, Bịnh Dịnh aspires to ensure equitable economic benefits and cultural preservation.
Looking ahead, Bịnh Dịnh intends to intensify promotional efforts domestically and internationally. The province will participate in travel expos and collaborate with airlines to open new domestic and regional routes.
AERIAL VIEW: Quy Nhơn City's Nhơn Hải fishing village and Hòn Khô Island from above. The two destinations are among main zones of Bình Định's long-term tourism development plan. Photo dulichbinhdinh.com.vn
With steely determination, strategic direction, and cross-sector collaboration, Bịnh Dịnh positions itself as a promising and vibrant tourism hub in central Vietnam, offering a cocktail of breathtaking nature, rich culture, and modern amenities. VNS
- The government of Binh Dinh recognizes the need to address challenges in the tourism industry, including limited product variety, mediocre service quality, and insufficient high-end infrastructure.
- The expansion and upgrade of infrastructure, especially transport, is a key solution implemented by Binh Dinh to overcome these hurdles.
- By partnering with educational institutions and vocational training centers, Binh Dinh is elevating the quality of its workforce in the tourism and hospitality sectors.
- Binh Dinh is diversifying its tourism offerings, branching out from coastal and marine tourism to spiritual and heritage tours, traditional martial arts, and Chạm ethnic culture.
- To draw investment, Binh Dinh is streamlining administrative procedures and offering incentives for large-scale tourism projects, including resorts, golf courses, and entertainment complexes.
- In line with global trends, Binh Dinh is championing digital transformation in tourism, implementing smart solutions such as virtual tours, e-booking platforms, and digital maps.
- Sustainability remains a cornerstone of Binh Dinh's tourism vision, fostering eco-friendly business practices and community-based tourism to ensure equitable economic benefits and cultural preservation.
- Moving forward, Binh Dinh plans to intensify promotional efforts domestically and internationally, participating in travel expos and collaborating with airlines to open new routes.
